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The easyGroup , founded in 1998, is the holding company controlling the "easy" ventures, such as they are; it is privately owned by Stelios Haji-Ioannou.

Many of the companies follow the "easy" format of taking away the frills in something to make it cheaper overall, plus using the yield management system of supply and demand. In the last few years the company has started to franchise the businesses to expand, and cut down costs. It is based in London, although it is registered in Jersey.

Some easyGroup subsidiaries have been more successful than others - the most successful division being EasyJet.

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